Thesis

In times of an ecological crisis, it is important to be critical of green claims that companies are transferring towards the public. In this thesis greenwashing is explained and the connection between greenwashing and design is made. To highlight the
situation two case studies are presented which are: Ogilvy & Mather and BP, and DDB Unlimited and KLM. The responsibility of the designer in greenwashing is questioned and analyzed using a questionnaire.

Greenwashing and Design

Bachelor Thesis

148 x 210 mm

2021